Every year more and more people are considering starting a business . Whether it is to go freelance, to create an online business or to develop a start-up in a new market, the possibilities are endless.
To be an entrepreneur, there are still a few conditions to be met: having time to invest, being ready to learn and making mistakes, and having a good dose of motivation.
Finding a business idea by tapping into current trends can be a good place to start. In 2020, internet businesses have better resisted the economic crisis linked to the epidemic. In the background, ecology remains among the priorities of consumers. So, which company to create in 2021 to meet the expectations of today’s consumers?
Internet entrepreneurship has grown so much in recent years that it has become difficult to navigate. Among the opportunities of the web, coaching, affiliation or even dropshipping are currently sharing the podium. Here are some ideas for starting a business on the Internet.
Market your services in digital marketing
Webmarketing has become an essential lever of communication for all types of businesses. For those who are not fortunate enough to have this expertise in-house, turning to a freelancer offering this type of service is an interesting solution.
However, not everyone can offer their digital marketing services. To stand out from the competition and build up a clientele, it is better to have training in the field.
Indeed, selling a logo or publications on social networks is not enough to perpetuate this type of business. It is essential to be part of a strategic dimension to support clients with various issues.
Get started in online training
This is one of the many advantages of the Internet: being able to learn about almost anything, wherever you are. Becoming a trainer is also an option available to everyone. For that, it is still necessary to have specific expertise and to find a relevant positioning.
Online training can take different forms: from MOOC video published on a dedicated platform to the downloadable paid e-book. To be profitable, an online training business must have a solid content strategy.
Create an online coaching company
Like online training, Internet coaching is also enjoying increasing success. It brings a very personalized dimension appreciated by clients and requires creating a relationship of trust with each of the coachees.
Sports coaching is the most widespread, but an online coaching business around self-image, nutrition or even management is likely to find its market.
Become an influencer
Influence is a booming branch of web marketing. It may take several years to make a living from it, but it is possible to become an influencer in all areas.
Then it remains only to select the most suitable channels. YouTube, Instagram, his own blog… The field of action is vast.
Sell your creations on Etsy
The Etsy platform has helped many creative people find their customers. Decorative objects, furniture, jewelry… Opening a store on Etsy is an entrepreneurial adventure in its own right.
The site offers sales support to its creators, who have access to their store’s statistics as well as a free program to increase their visibility.
Make Passive Income Through Affiliate Marketing
Affiliate marketing mainly concerns influencers or bloggers who have a certain notoriety on the Internet.
Affiliation is, for brands, providing links to their products or services to influential people who, in turn, share them with their community and earn a commission on sales.
This is the reason why developing several affiliate partnerships in parallel allows you to earn passive income each month. However, that requires building a sustainable strategy.
Original ideas to develop in a niche market
A niche market is defined as a narrow market to which a specific product or service responds. To enter a market of this type, it is advisable to rely on a pre-existing trend while offering a differentiating product.
Sport and well-being
If sport embodies a major trend in coaching, it is above all the repeated closure of gyms that has increased the demand for equipment for home exercises.
More specifically, HIIT cardio has attracted new followers and increased purchases of equipment such as jump ropes, weights, floor mats and even training balls.
The rise of connected watches is also part of the trend of sport and well-being. Fourteen million copies were sold during the first quarter of 2020 (Oberlo). Heart rate monitor, sleep analysis, GPS for running… The potential in terms of functionality is impressive.
Jewelry is not a recent trend. Nevertheless, the personalization of jewelry is very popular. It is a good business idea since it allows you to start with little investment and to vary the collections according to the evolution of the demand.
Personalization can be written (engraving of a first name or a date), but also visual with the printing of a photo inside a pendant, for example.
Tea is the second most consumed drink in the world, just after water. Health food par excellence, it has acquired a new image over the past decade. For the past twenty years, tea consumption has been a stable trend. In France, 6 out of 10 people drink it every day.
The possibilities of building a business around tea are endless. Here are some ideas:
- Specialize in a particular type of tea (eg matcha tea).
- Offer a box as a monthly subscription to discover new teas.
- Sell accessories around tea drinking.
Faced with a desire of consumers to reduce the use of plastic, wood is emerging as a serious alternative.
The wooden objects that register the most requests are:
- Cooking utensils.
- The decoration.
This trend is not recent. Animal products represent a significant market. Even if the competition is fierce, it is possible to establish a presence there by bringing a touch of originality.
Stainless steel bottles and gourds
The climate emergency has prompted many buyers to restrict their use of disposable plastic water bottles. Reusable stainless steel water bottles have benefited from this collective awareness. Many companies have specialized in this market, but there is still room for innovative proposals.
Ideas for creating businesses that can be exported internationally
Among the businesses that respond to current trends, some are particularly suited to international markets. Here are some business ideas that can be exported around the world.
Getting rid of plastic waste goes further than replacing your water bottle with a gourd. To meet consumer expectations, a vast market is developing around zero waste and social entrepreneurship is gaining momentum. This may include, for example, replacing plastic food wrap with beeswax lids, which adapt to the size of the dishes to preserve food.
Yoga and relaxation products
Yoga is gathering more and more followers, especially in the United States, where the phenomenon has taken off. Yoga and relaxation enthusiasts seek to better equip themselves as they progress. Developing a business around yoga and relaxation accessories is therefore a very good idea … On one condition: know your target well in order to offer products in accordance with daily practice.
Electronic beauty products
When it comes to electronic beauty products, epilators are a sure bet. More recently, there has also been an increase in sales of electronic facial products, in particular cleansing brushes.
Beauty is an area that is easily exported around the world. Before getting started, it is still advisable to know the habits of use of these products, country by country.